![]() His descriptive insights and examples, helps show where search is going in the future. Paul Truscottĭixon Jones is a leader in the digital marketing space for SEO. For newbies to the subject it’s a great introduction and for more seasoned hands, it’s a great refresher and a fantastic gateway to further works on the subject. ![]() For the sake of transparency, I will confess I am a user of Dixon Jones software, Inlinks, which I wouldn’t live without now! So I had a good idea of what this book would contain and I wasn’t disappointed. This has been written so non-techies like me can get their head around the subject and formulate ideas for ranking content plus follow Dixon’s pathways via the links in the Kindle edition to other works that can expand one’s knowledge. Read the whole book in one bite as I couldn’t stop myself! This is a great resource for anyone wanting an introduction to the semantic web, how Google has changed and more importantly how you can take advantage. It’s only 70 pages of A4, but the reviews have been very complimentary so far. Those writings have now made it into a short book. ![]() It helped me get my head around Inlinks when that opportunity was offered to me (I am a founder, investor and the current CEO). I started writing it all down, mostly so I could understand it. I went back over some of the original research and theories and started to develop a new roadmap for looking at SEO through the lens of ideas, rather than simply text and links. When I stepped back from my Day-to-day role at Majestic I tried to retire (for about two minutes) before starting to research what I had missed while being a SAAS marketing director. As SEOs, we really had no insights and for many years I think the SEO industry had a lack of tools – both mental and online – to a: understand what was happening and b: come up with new strategies for optimizing online content in this new environment.
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